Times change, but Banner remains on course

The Dorchester Banner will continue to serve the county with coverage of local news.

CAMBRIDGE — At the end of February, the Banner will vacate its physical office at 103 Cedar St.

The newspaper, of course, will continue to publish weekly on Wednesdays with distribution throughout Cambridge and the rest of Dorchester County.
The telephone number for the paper will also remain the same – (410) 228-3131 – but the mailing address will soon change to a local post office box.

Whenever possible, news items and other correspondence should be emailed to BannerNews@newszap.com. Visitors to the newspaper’s website, at dorchesterbanner.com, can submit letters to the editor, place classified ads, or manage newspaper subscriptions online.

“With today’s digital technology, it is easier than ever to connect with our readers and advertising clients through email and by use of interactive forms on our website,” Publisher Darel La Prade said. “This means we no longer have to bear the expense of an office, separate telephone system, insurance and other maintenance costs that go along with those items.”

“Instead of paying these costs, we can redirect resources to better content and reporting in the newspaper, enhancing our digital services and improving our website design,” Mr. La Prade added.

According to a recent study, the U.S. has lost one in four of its newspapers in the last 15 years. The majority of papers that have folded were weeklies or other non-dailies.

“About 200 counties in America are without a newspaper altogether,” Mr. La Prade said. “To make certain that doesn’t happen in Dorchester, we need to do things more efficiently and effectively. We are here to stay, and there’s no question we will continue to provide the best newspaper the community can afford.”

Dave Ryan and Dave Cannon will continue in their local positions as editor and advertising manager respectively. You can contact Dave Ryan at dryan@newszap.com or Dave Cannon at cannond@newszap.com

“The business model for weekly newspapers is ever-evolving, and we have found that in Salisbury and Crisfield, where we also have weekly newspapers, a two-person mobile staff, working from home or on-the-go, is a successful emerging model,” Mr. La Prade said. “We have every reason to believe this same set up will work here, too. Our only interest is to make certain we establish a sustainable future for the Banner.”

Sylvia Windsor, the paper’s long-time news editor, will continue to write and contribute her popular weekly column, “Ramblings.”

“We know our readers love Sylvia’s column, and we are delighted she has agreed to continue it,” Mr. La Prade said.

The Banner is published by Independent Newsmedia Inc. USA and printed at the company’s plant in Dover.

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