‘Chase the Blue Crab’ wins tourism contest

submitted to dorchester banner/dorchester tourism  Tourism directors, including Amanda Fenstermaker from Dorchester County (seated immediately to the left of the podium), present their pitch to the judges.

submitted to dorchester banner/dorchester tourism
Tourism directors, including Amanda Fenstermaker from Dorchester County (seated immediately to the left of the podium), present their pitch to the judges.

CAMBRIDGE — Dorchester County Tourism joined with six partners to win $50,000 in promotional exposure from the Maryland Office of Tourism in the first-ever Crabtank on the Choptank competition.

Their “Chase the Blue Crab” pitch was among 10 tourism marketing campaign ideas presented to the “Crab Tank” during the 38th annual Maryland Tourism & Travel Summit in November at the Hyatt in Cambridge.

The competition was based loosely on the hit television show Shark Tank and was held live. Teams created programs and promotions to convince the crabs (judges) to invest in their marketing campaign to increase visitation to Maryland.

The Chase the Blue Crab campaign is an opportunity to expand group travel tour itineraries across the Eastern Shore. By focusing on celebrating, learning about and savoring the blue crab, travelers will enjoy authentic experiences as they cross through Eastern Shore Counties, including Dorchester.

Included in the prize is a full-page ad in Destination Maryland, web banner ads, coverage on VisitMaryland.org and in Maryland tourism newsletters.

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